Who is talking about you?
Staying on Alert
Eg. Using Google Alerts – depend on how widely you cast your net, Google will notify you when it turns up new results from latest news articles, web pages, blog posts, videos that contain your search term.
Eg using Twitter to monitor customer conversations – using 3rd party tool to monitor conversations about company’s brand, services or products, such as Twitterfall.
Consider alerts to;
- Stay up to date on company’s competitors, company’s industry, and key industry leaders, if any
- Follow a developing news story that affects company’s brand, markets, company etc
- Watch for new videos on topics related to the company etc
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